Mentors Like Donald A. Norman
Influential designer and author with a focus on human-tech interactions, former Apple VP, and co-founder of Nielsen Norman Group. If you follow Donald A. Norman, these are the 24 most similar thought leaders we track, matched by profile similarity and ranked by their Modern Mentor AI credibility rating.

Cal Newport
Associate professor, bestselling author on culture-technology intersection, New Yorker contributor, podcast host.
Credibility rating: 450/1000

Daniel Kahneman
Israeli-American psychologist, known for work on judgment psychology and behavioral economics, Nobel laureate.
Credibility rating: 247/1000

Dan Ariely
Duke University professor and founder of Center for Advanced Hindsight, author of multiple NYT bestsellers, startups owner.
Credibility rating: 226/1000

Rob Fitzpatrick
Business owner and author of three enduring handbooks used in universities and companies globally.
Credibility rating: 205/1000

Robert B. Cialdini
Influential psychologist globally known for researching persuasion, authoring bestsellers, and ethical business consulting.
Credibility rating: 129/1000

Adam Grant
Organizational psychologist at Wharton, bestselling author and TED speaker, recognized for influential management ideas.
Credibility rating: 111/1000

BJ Fogg, PhD
BJ Fogg, PhD, is a behavior scientist and founder of the Behavior Design Lab at Stanford University.
Credibility rating: 92/1000

Gregg Braden
Best-selling author and researcher merging science, spirituality, and human potential, ex-Technical manager at Cisco.
Credibility rating: 92/1000

Steven Pinker
Renowned authority on language and mind, authored several praised books and has received numerous awards.
Credibility rating: 73/1000

Jonah Berger
Jonah Berger is a marketing professor and bestselling author known for his expertise in consumer behavior.
Credibility rating: 70/1000

Donald Miller
CEO of Business Made Simple, podcast host and bestselling author based in Nashville, Tennessee.
Credibility rating: 65/1000

Steve Krug
Steve Krug is a usability consultant and author known for his influential book on web usability.
Credibility rating: 62/1000

David Allen
David Allen is a leading expert in personal and organizational productivity, known for his GTD methodology.
Credibility rating: 57/1000


Edward M. Hallowell
Child and adult psychiatrist, world expert on ADHD, author of 20 books, host of a podcast on neurodiversity.
Credibility rating: 52/1000

Daniel Todd Gilbert
Harvard Psychology Professor, acclaimed for teaching and research, with works covered by top publications.
Credibility rating: 48/1000

Dan S. Kennedy
Dan S. Kennedy is a renowned author and marketing consultant with a significant influence on entrepreneurs.
Credibility rating: 43/1000

Jon Yablonski
Jon Yablonski is a designer focused on user experience and technology integration.
Credibility rating: 42/1000

Tony Fadell
Tony Fadell is an engineer and entrepreneur known for inventing the iPod and founding Nest Labs.
Credibility rating: 41/1000

Susan M. Weinschenk
Susan M. Weinschenk is a behavioral scientist with over 30 years of experience in design and technology.
Credibility rating: 39/1000

Barry Schwartz
Barry Schwartz is a prominent psychologist and author known for his work on learning and decision-making.
Credibility rating: 35/1000

Jeremy Adam Smith
Writer and editor specializing in parenting, science, and culture, with award-winning journalism and multiple books.
Credibility rating: 34/1000

Andrew Humington
Neuroscience enthusiast turned author, shares insights on cognitive abilities, emotional intelligence, and happiness.
Credibility rating: 27/1000

Jeff Gothelf
Jeff Gothelf is a coach and consultant specializing in product development and organizational culture.
Credibility rating: 10/1000