Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, where he specializes in marketing. He is recognized as a leading expert on word of mouth, social influence, and consumer behavior. His research has been published in numerous top-tier academic journals, and he is known for teaching Wharton’s highest-rated online course. Berger's insights into how products, ideas, and behaviors catch on have made him a sought-after speaker and consultant.
In addition to his academic contributions, Jonah Berger is an internationally bestselling author. His books, including 'Contagious: Why Things Catch On,' 'Invisible Influence: The Hidden Forces that Shape Behavior,' and 'The Catalyst: How to Change Anyone’s Mind,' have collectively sold over a million copies and are available in more than 35 countries. His work has been featured in prominent publications such as The New York Times, Wall Street Journal, and Harvard Business Review, further establishing his credibility in the field of marketing.
