Over the past fourteen years, Rob has successfully run a variety of small businesses alongside authoring three practical handbooks. These handbooks encapsulate the lessons he's learned throughout his entrepreneurial journey. His works include:
- 'The Mom Test' which delves into entrepreneurship and customer development,
- 'The Workshop Survival Guide' focusing on education design and facilitation, and
- 'Write Useful Books' that talks about designing nonfiction as a recommendable, problem-solving product.
His books have gained recognition and are utilized in prestigious universities like Harvard, MIT, and UCL. Moreover, they are used as training manuals at leading companies such as SkyScanner and Shopify.
In addition to his authorship, Rob has also offered training programs at major companies like HP and Sony Mobile. Furthermore, he has coached numerous startups and entrepreneurs, providing them with advice that is both effective and readily applicable.
You can find Rob's short videos where he answers book-related questions on his YouTube channel. For more information on his career and expertise, visit his official website.



![[Remote Mom Test 1] Reminder of the Mom Test and intro to remote custdev](https://i.ytimg.com/vi/bcWqxq2fJgY/mqdefault.jpg)
![[Remote Mom Test 2] Friendly first contacts and creating a few minutes of casual space](https://i.ytimg.com/vi/QP3RvYDI8jA/mqdefault.jpg)



![[Remote Mom Test 4] Framing the conversation and giving them a reason to talk to you](https://i.ytimg.com/vi/2iAU1zmK7GA/mqdefault.jpg)

![[Remote Mom Test 3] Tactical learning with industry experts and the customer safari](https://i.ytimg.com/vi/-XAyJZ9N44I/mqdefault.jpg)
![[Remote Mom Test 5] Challenges, mistakes, taking notes, getting commitments, and more](https://i.ytimg.com/vi/5yIU-xmWrv8/mqdefault.jpg)


![[OOC] Four milestones for creating an outcome-oriented community](https://i.ytimg.com/vi/4CFkVF57fiE/mqdefault.jpg)

![[Nonfiction] How I use beta reader insights to iterate my books](https://i.ytimg.com/vi/4FVQY-3UlXE/mqdefault.jpg)












![[OOC] Member journeys (goals, wins, habits, blockers, etc.) as starting point for community design](https://i.ytimg.com/vi/QGwnFgqNBSs/mqdefault.jpg)


![[OOC] Member context worksheet (v0.1) walkthrough & example](https://i.ytimg.com/vi/7XGfC5Zg14M/mqdefault.jpg)






![[Custdev Q&A] 37 emails and zero responses?](https://i.ytimg.com/vi/3RYPMS_LISg/mqdefault.jpg)












![[Custdev Q&A] Mom Testing under tight deadline w/ no organic access—experts, exits, & value balance](https://i.ytimg.com/vi/oOxDHzEpmGg/mqdefault.jpg)
![[Nonfiction] On ignoring the pre-orders & launch spike (especially for books but also everything)](https://i.ytimg.com/vi/DsO-6tEwOuM/mqdefault.jpg)
![[Custdev Q&A] Strong product + unknown biz model + many stakeholders + complex market + need funding](https://i.ytimg.com/vi/HULmld4W9mc/mqdefault.jpg)

![[Custdev Q&A 2] How introverted founders can start talking to customers](https://i.ytimg.com/vi/yENZZReiIE0/mqdefault.jpg)

![Amazon's PPC ads and funnel optimizations [for useful nonfiction]](https://i.ytimg.com/vi/bQHJZ3gknFs/mqdefault.jpg)





![[Mom Test Q&A] Open learning + hard commitment in single meeting?](https://i.ytimg.com/vi/ldy5S1JPVKA/mqdefault.jpg)

![[Custdev Q&A 13] How to deal with terrible meetings](https://i.ytimg.com/vi/CMx-VoTtcfg/mqdefault.jpg)