About

Susan M. Weinschenk holds a Ph.D. in Psychology and has over 30 years of experience as a behavioral scientist. She specializes in applying behavioral science principles to design, technology, and business. Susan completed her undergraduate degree in Psychology at Northeastern University after starting her studies at Virginia Tech. She furthered her education with a Master's and Ph.D. from Pennsylvania State University.

Currently, Susan serves as the CEO and Chief Behavioral Scientist at The Team W, Inc., and is also an Adjunct Professor at the University of Wisconsin. In addition to her consulting and teaching roles, she is a prolific author, having written several books on the intersection of psychology and design, including 'How to Get People to Do Stuff' and '100 Things Every Designer Needs to Know About People.' Outside of her professional endeavors, Susan enjoys reading, watching movies, and singing in a jazz band.

Credibility Rating

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Susan M. Weinschenk has a Credibility rating of 34 out of 1000, calculated using our proprietary algorithm.

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Susan M. Weinschenk has a credibility rating of 34 out of 1000 on Modern Mentor AI, making them a developing voice, ranking #192 of the 234 business thought leaders we track. The rating weighs reach against substance, so a high score reflects more than popularity.

What is Susan M. Weinschenk's credibility rating?

As of September 2026, Susan M. Weinschenk's credibility rating is 34/1000, calculated by our proprietary algorithm. Read about the methodology on the How it Works page.