Steve Krug is a UX professional based in Chestnut Hill, Massachusetts, with over 30 years of experience advocating for user-centered design. He has worked with notable companies such as Apple, Netscape, AOL, and Lexus, providing insights into usability and human-computer interaction.

Krug is best known for his book 'Don't Make Me Think,' which has sold over 700,000 copies and is now in its third edition. He also runs a one-man consulting firm called Advanced Common Sense, where he conducts in-house workshops on usability testing and offers tailored advice on web usability strategies.