Dr. Robert Cialdini is a renowned thought leader in the field of Influence. He has spent his entire career conducting, testing, analyzing, and publishing peer-reviewed scientific research on what prompts individuals to respond positively to requests.
His groundbreaking research and articles, along with his bestselling books, have solidified his esteemed reputation as a credible scientist and an engaging storyteller. Titles such as 'Influence' and 'Pre-Suasion', which are New York Times bestsellers, have sold more than seven million copies in 44 languages worldwide.
Dr. Cialdini is internationally recognized as the foundational expert in the science of influence and its ethical application in business. His Principles of Persuasion have become essential for any organization endeavoring to increase their influence effectively and ethically.
Keynote Speaker
As a keynote speaker, Dr. Cialdini's ability to simplify the science through engaging and memorable narratives has given him a global reputation. His on-stage anecdotes, owing to their dramatic and lasting impact, have found application over the long term. Consequently, he has earned the moniker “The Godfather of Influence”.
Academic Credentials
Dr. Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He completed his Ph.D. from the University of North Carolina, followed by postdoctoral training at Columbia University. He is also the recipient of honorary doctoral degrees from prestigious institutions like Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland, and University of Basel in Switzerland.
His academic career has seen visiting scholar positions at institutions such as Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
Acknowledgements and Accolades
In recognition of his exceptional research and significant contributions to global knowledge, Dr. Cialdini has been elected to the American Academy of Arts & Sciences and the National Academy of Sciences.








