Seb Bunney's career began in the rugged landscapes of British Columbia, Canada, where he worked as a backcountry mountain bike guide and coach. Despite his success in this field, he felt a sense of incompleteness that drove him to explore the complexities of real estate and financial markets during his spare time. This exploration culminated in a strategic career shift during the pandemic, allowing him to leverage his diverse experiences and perspectives in the financial sector.

Since moving away from mountain biking, Seb has dedicated himself to education in the digital realm. He co-founded the educational platform Looking Glass, which focuses on macroeconomic concepts and the intricacies of the monetary system. Additionally, he has authored books such as "B is for Bitcoin" and "The Hidden Cost of Money," showcasing his commitment to financial literacy and awareness. Seb also shares insights through his newsletter, The Qi of Self-Sovereignty, keeping his audience informed about his writings and teachings.