Nir Eyal is an Israeli-born American author, lecturer, and investor recognized for his contributions to the fields of technology, psychology, and business. He is the bestselling author of "Hooked: How to Build Habit-Forming Products," published in 2014, which explores the mechanics behind creating products that encourage user engagement. Eyal's second book, "Indistractable: How to Control Your Attention and Choose Your Life," provides insights into managing distractions and enhancing focus.
In addition to his writing, Eyal has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, sharing his expertise with students and professionals alike. His articles have been featured in prominent publications such as the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Eyal also maintains a blog at NirAndFar.com, where he discusses various topics related to technology and personal development.
