20 Forms of Content for Content Marketing

Modern Mentor AI

Posted in Marketing, Business 6 min readJanuary 24th, 2025

Relevant Influencers

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Alex Hormozi

Business, Marketing

An American entrepreneur initially started his career as a management consultant, but left this post to pursue a career in fitness, opening his first gym at 23. Within three years, he and his wife established six gym locations, later developing a boutique gym model, which they licensed to 5000+ gyms worldwide. The couple established a supplement and software company to support their gym network, selling a 66% stake for $46.2M in 2021. They then founded a private equity firm, Acquisition.com, managing 16 companies with a collective annual revenue of $200M by 2023. The duo now focuses on providing business education, publishing books and free courses for entrepreneurs.

YouTube
tiktok
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Gary Vaynerchuk

Business, Marketing

The entrepreneur gained financial success by expanding his family's wine business from a $3M to a $60M venture in five years before launching VaynerMedia, a popular digital agency. He has made strategic investments in companies like Facebook, Twitter, Uber, and Birchbox. He also co-founded VaynerRSE, a $25M investment fund. He hosts the #AskGaryVee Show, offering advice on entrepreneurship, based on his personal experiences. He is a respected public speaker and has received recognition by Fortune and Crain’s 40 under 40 lists. His life and accomplishments have been profiled in several major publications.

YouTube
tiktok
337
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Patrick Bet-David

Business, Marketing

Escaping from the Iranian Revolution of 1978, Patrick Bet-David ended up in a German refugee camp before migrating to America. After serving in the U.S Army and being introduced to entrepreneurship, he launched his own companies. As the CEO of PHP Agency, Inc. and Valuetainment Media, LLC, and a 4x published author, Bet-David has over 10 million followers across different media platforms. Known for his engaging, provocative content, he covers a diverse range of topics on his successful YouTube channel, Valuetainment. His partnerships include famous personalities like Gabriel Brenner, Oscar De La Hoya, and Atalaya Capital Management.

YouTube
303
A

Allan Dib

Business, Marketing

Allan Dib is a successful serial entrepreneur, innovative marketer, and bestselling author, who has created and expanded several businesses across different industries. Despite intense competition in the telecommunications sector, one of his startups was recognized as one of Australia's fastest growing companies just four years post-launch, making it into BRW's Fast 100 list. Dib is dedicated to helping businesses harness technology and marketing to accelerate growth. He is a popular business coach, consultant, and speaker, offering his proven strategies and advanced tactics globally.

206
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Russell Brunson

Business, Marketing

A serial entrepreneur began his first online venture during his wrestling days at Boise State University. Within a year of graduation, he had already sold over a million dollars' worth of his own products from his basement. For more than a decade, he has been starting and growing online businesses. He owns a software firm, a supplement company, a coaching company and is a top-ranked affiliate. The scion also created DotComSecrets to assist entrepreneurs globally in launching, promoting and expanding their online businesses.

YouTube
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170
B

Brendan Kane

Business, Marketing

Brendan Kane is a forward-thinking strategist for Fortune 500 companies, celebrities, and brands, specializing in audience engagement. He began his career at Lakeshore Entertainment, pioneering the company's first influencer campaign and working on films generating a $685m worldwide gross. Kane later developed platforms and applications for high-profile clients such as Taylor Swift and Rihanna, accessed by over 50 million people globally. He co-created an advertising technology with MTV, utilized by companies like MGM, Lionsgate, and Sony. Past roles include Vice President of Digital for Paramount Pictures and leading a major social optimization firm. Known for acquiring a million followers in under 30 days, Kane wrote bestseller One Million Followers to share his methods.

YouTube
148
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Jake Knapp

Business, Marketing

Jake Knapp, author of "Make Time" and "Sprint", is renowned for creating the design sprint during his decade at Google and Google Ventures. He has mentored 150+ companies such as Slack, Uber, New York Times and LEGO, teaching his process. He is based in San Francisco where he resides with his family.

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Donald Miller

Business, Marketing

The CEO of Business Made Simple, an online platform designed to foster growth among small businesses, is also acclaimed as a successful author. His most popular work is the best-selling book 'Building a StoryBrand'. Apart from being a business expert and a writer, he also hosts the Business Made Simple podcast. He resides in Nashville, Tennessee with his wife and daughter.

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M

Marty Cagan

Business, Marketing

Marty Cagan, founder of the Silicon Valley Product Group, is a renowned figure in the tech industry who was previously an executive at notable companies like Hewlett-Packard, Netscape, and eBay. His expertise spans product management, software development, product marketing, user experience design, software testing, and general management. He also offers guidance to tech organizations via SVPG. A prominent author, his written works include "INSPIRED: How To Create Tech Products Customers Love", "EMPOWERED: Ordinary People, Extraordinary Products", and "TRANSFORMED: Moving To The Product Operating Model". He is also a distinguished keynote speaker.

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Rob Fitzpatrick

Business, Marketing

Rob Fitzpatrick is an author, entrepreneur, and business mentor. Over 14 years, he's run numerous small businesses and shared his knowledge in three handbooks: The Mom Test, The Workshop Survival Guide, and Write Useful Books. His books are studied at Harvard, MIT, and UCL, while companies like SkyScanner and Shopify utilize them for training. Having run training programs for companies like HP and Sony Mobile, he's also helped mentor numerous startups. His advice is practical and proven. Fitzpatrick also shares insights via short YouTube videos and more information about him can be found at robfitz.com.

YouTube
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Content marketing is an essential strategy in the digital age, allowing businesses to engage with their audience, enhance brand visibility, and drive sales through diverse and compelling content. This article delves into 20 forms of content, categorized by medium, including Social Media, SEO, Email Marketing, and more. Each category not only lists different content types but also suggests tools that can help create, manage, and optimize these content forms.

Social Media Content

Infographics: Infographics are a visually appealing way to present data and information. They work well on platforms like Pinterest and LinkedIn. Tools like Canva (canva.com) and Piktochart (piktochart.com) offer templates and design elements to create engaging infographics.

Short Videos: Platforms like Instagram, TikTok, and Facebook are ideal for short, engaging video content. Tools like InShot (inshot.com) and Adobe Premiere Rush (adobe.com/products/premiere-rush.html) provide editing capabilities to craft compelling videos.

Interactive Posts: Polls, quizzes, and interactive stories engage audiences directly on social media. Tools such as Poll Maker (poll-maker.com) and Apester (apester.com) can help create interactive content.

Live Streams: Live streaming on Facebook, Instagram, and YouTube allows real-time engagement. OBS Studio (obsproject.com) and Streamyard (streamyard.com) are great tools for managing live streams.

SEO Content

Blog Posts: Informative, well-written blog posts can improve your site's SEO. WordPress (wordpress.org) and Yoast SEO (yoast.com) are key tools for blogging and SEO optimization.

Long-form Articles: Detailed articles that provide in-depth information on topics can rank well in search engines. Tools like Hemingway (hemingwayapp.com) and Grammarly (grammarly.com) help in refining the content.

Keyword-rich Lists: Lists that incorporate relevant keywords can improve SEO while providing valuable content. SEMrush (semrush.com) and Ahrefs (ahrefs.com) are tools for keyword research and SEO strategy.

Case Studies: Sharing success stories or customer experiences can boost SEO and credibility. Google Analytics (analytics.google.com) can provide data to support these case studies.

Email Marketing Content

Newsletters: Regular newsletters keep your audience informed and engaged. Mailchimp (mailchimp.com) and Constant Contact (constantcontact.com) offer email marketing services with customizable templates.

Personalized Offers: Tailoring offers based on user behavior can increase conversion rates. HubSpot (hubspot.com) and Salesforce (salesforce.com) provide CRM tools that aid in personalizing email content.

E-books and Guides: Providing downloadable resources can generate leads. Adobe InDesign (adobe.com/products/indesign.html) and Canva are useful for designing professional-looking e-books.

Event Invitations: Email invites to webinars, workshops, and other events can drive participation. Eventbrite (eventbrite.com) integrates with email platforms to streamline the invitation process.

Multimedia Content

Podcasts: Podcasts are a growing medium, ideal for in-depth discussions on various topics. Anchor (anchor.fm) and Podbean (podbean.com) are comprehensive platforms for hosting and distributing podcasts.

Webinars: Webinars can educate your audience about your products or industry. Zoom (zoom.us) and GoToWebinar (gotomeeting.com/webinar) are popular tools for hosting webinars.

Photography: High-quality, original photographs can enhance any content. Adobe Lightroom (adobe.com/products/photoshop-lightroom.html) and VSCO (vsco.co) offer editing capabilities to improve photography.

Animated Explainers: Animated videos can simplify complex topics. Vyond (vyond.com) and Powtoon (powtoon.com) provide templates and tools to create animations.

Interactive and Miscellaneous Content

Interactive E-books: E-books that include interactive elements like quizzes or videos can enhance engagement. Ceros (ceros.com) is a platform for creating interactive digital content.

Augmented Reality (AR) Experiences: AR can create immersive brand experiences, especially in retail. ARKit (developer.apple.com/augmented-reality/arkit/) for iOS and ARCore (developers.google.com/ar) for Android are tools for developing AR content.

Online Courses: Share expertise through structured online courses. Teachable (teachable.com) and Udemy (udemy.com) allow you to create and sell courses.

Infotainment Quizzes: Quizzes that entertain while informing can be highly shareable. Quizizz (quizizz.com) and Buzzfeed's own quiz platform offer easy quiz creation.

By utilizing a mix of these content forms across various mediums, businesses can create a rich and engaging content marketing strategy that appeals to a wide audience. Leveraging the right tools for each content type can streamline the creation process and enhance the effectiveness of your content marketing efforts.