5 Cool Startup Ideas

Modern Mentor AI

Posted in Business 5 min readApril 19th, 2025

Relevant Influencers

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Timothy Ferriss

Business, Investing

Tim Ferriss is an acclaimed author, investor, and business innovation guru. Recognized as one of Fast Company's 'Most Innovative Business People' and Fortune's '40 under 40', he has advised early-stage technology companies, such as Uber and Facebook. Ferriss has authored four #1 New York Times and Wall Street Journal bestsellers, with 'The 4-Hour Workweek' being his flagbearer. His 'The Tim Ferriss Show' podcast made him 'the Oprah of audio'. Ferriss graduated from Princeton University in 2000, studying language acquisition and East Asian Studies. He honed his non-fiction writing with Pulitzer Prize winner, John McPhee.

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Ray Dalio

Business, Economics

Ray Dalio, founder and co-chairman of Bridgewater Associates, has built the world's largest and highest performing hedge fund in the past 40 years. He is the author of Principles, a number one New York Times Bestseller and Amazon Business Book of the Year. Appearing on Time 100's list of the world's most influential people and Bloomberg Markets' list of 50 most influential individuals, Dalio resides with his family in Connecticut.

YouTube
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Brendan Kane

Business, Marketing

Brendan Kane is a forward-thinking strategist for Fortune 500 companies, celebrities, and brands, specializing in audience engagement. He began his career at Lakeshore Entertainment, pioneering the company's first influencer campaign and working on films generating a $685m worldwide gross. Kane later developed platforms and applications for high-profile clients such as Taylor Swift and Rihanna, accessed by over 50 million people globally. He co-created an advertising technology with MTV, utilized by companies like MGM, Lionsgate, and Sony. Past roles include Vice President of Digital for Paramount Pictures and leading a major social optimization firm. Known for acquiring a million followers in under 30 days, Kane wrote bestseller One Million Followers to share his methods.

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Dr. Michael Salla is a renowned scholar with expertise on international politics, conflict resolution, and U.S. foreign policy. He has held academic appointments at several institutions, including American University and George Washington University in Washington D.C., and Australian National University in Canberra, Australia. Dr. Salla, who holds a Ph.D in Government, has authored multiple books on international politics, and is credited with pioneering 'exopolitics', a field studying political processes associated with extraterrestrial life. Salla has written a series of best-selling books on the subject. He is the Founder of the Exopolitics Institute.

YouTube
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Rob Fitzpatrick

Business, Marketing

Rob Fitzpatrick is an author, entrepreneur, and business mentor. Over 14 years, he's run numerous small businesses and shared his knowledge in three handbooks: The Mom Test, The Workshop Survival Guide, and Write Useful Books. His books are studied at Harvard, MIT, and UCL, while companies like SkyScanner and Shopify utilize them for training. Having run training programs for companies like HP and Sony Mobile, he's also helped mentor numerous startups. His advice is practical and proven. Fitzpatrick also shares insights via short YouTube videos and more information about him can be found at robfitz.com.

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Howard Marks

Business, Investing

Howard Marks is the co-founder and chairman of Los Angeles-based investment firm, Oaktree Capital Management, which boasts $80 billion under management. Academically, Marks achieved a Bachelor's Degree in Finance from the Wharton School and solidified his background by gaining an MBA in Accounting and Marketing from the University of Chicago.

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Jake Knapp

Business, Marketing

Jake Knapp, author of "Make Time" and "Sprint", is renowned for creating the design sprint during his decade at Google and Google Ventures. He has mentored 150+ companies such as Slack, Uber, New York Times and LEGO, teaching his process. He is based in San Francisco where he resides with his family.

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Marty Cagan

Business, Marketing

Marty Cagan, founder of the Silicon Valley Product Group, is a renowned figure in the tech industry who was previously an executive at notable companies like Hewlett-Packard, Netscape, and eBay. His expertise spans product management, software development, product marketing, user experience design, software testing, and general management. He also offers guidance to tech organizations via SVPG. A prominent author, his written works include "INSPIRED: How To Create Tech Products Customers Love", "EMPOWERED: Ordinary People, Extraordinary Products", and "TRANSFORMED: Moving To The Product Operating Model". He is also a distinguished keynote speaker.

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Lyn Alden

Business, Investing

Lyn Alden is a renowned investment and macroeconomic analyst offering research for diverse investors through her platform, lynalden.com. Her unique expertise combines engineering and finance, focusing on energy and monetary system analysis. Besides research publishing, Alden holds positions on the board of Swan.com and acts as an advisor to venture capital firm ego death capital.

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Don Norman is a distinguished designer known for his focus on the intersection of people and technology. Noted by Business Week as one of "the world's most influential designers," Norman's influence spans books, lectures, and consultations. He has held numerous esteemed positions, such as Vice President at Apple, and has been honored with multiple degrees and awards. His prolific work includes renowned books like "The Design of Everyday Things" and "Design for a Better World". Norman asserts the importance of design in solving pressing global issues, emphasizing it as a tool to understand and address human behavior. Find his work at www.jnd.org.

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In a rapidly evolving marketplace, niche startups that address specific needs or gaps in less than $3 billion markets are gaining traction. These ventures stand out by carving unique spaces for themselves, catering to specialized demands, and often achieving high growth rates due to their focused approach. Here's a look at five cool startup ideas that fit these criteria, including the knowledge required to launch them and examples of similar startups that have paved the way.

1. Customized Health Snacks Subscription

Introduction:

With the growing emphasis on health and personalized nutrition, a startup offering customized health snack subscriptions can cater to individual dietary needs, allergies, and preferences.

Knowledge Required:

  • Nutrition and health knowledge to create balanced snack options.
  • E-commerce and logistics for managing subscriptions and deliveries.
  • Digital marketing to reach and retain a targeted customer base.

Examples of Similar Startups:

  • Graze provides personalized snack boxes based on user taste preferences and dietary restrictions.
  • SnackNation offers healthy snack delivery services for offices and homes, focusing on health-conscious consumers.

2. Eco-Friendly Personal Care Products

Introduction:

Sustainable and eco-friendly personal care products, including biodegradable items and zero-waste packaging, cater to the growing market of environmentally conscious consumers.

Knowledge Required:

  • Chemistry and product development for creating sustainable personal care products.
  • Supply chain management to source eco-friendly materials.
  • Branding and marketing to communicate the eco-friendly aspect.

Examples of Similar Startups:

  • Ethique specializes in zero-waste personal care products, like shampoo and conditioner bars.
  • By Humankind offers a range of personal care products designed to reduce single-use plastic waste.

3. Virtual Reality (VR) Fitness Programs

Introduction:

VR fitness programs combine technology and exercise, providing an immersive experience that makes working out more engaging and accessible from home.

Knowledge Required:

  • VR technology and software development to create engaging fitness experiences.
  • Fitness and exercise science to develop effective workout programs.
  • Digital marketing to attract users to the platform.

Examples of Similar Startups:

  • FitXR offers a VR fitness app with a variety of workouts, making exercise feel like playing a game.
  • VirZOOM creates VR experiences that are combined with exercise bikes, transforming workouts into entertainment.

4. Niche Travel Planning for Remote Workers

Introduction:

As remote work becomes more prevalent, there's a growing market for travel planning services tailored to digital nomads, including co-working spaces, Wi-Fi reliability, and community engagement.

Knowledge Required:

  • Travel industry knowledge, particularly in remote work-friendly destinations.
  • Network building to offer exclusive deals and accommodations.
  • Digital marketing and community building to attract remote workers.

Examples of Similar Startups:

  • Selina offers accommodation and co-working spaces designed for digital nomads in various locations worldwide.
  • Remote Year provides programs for remote workers to travel and work in different cities around the world with a group.

5. Pet Health and Wellness Apps

Introduction:

A startup focused on pet health and wellness through a mobile app can offer personalized advice, track health metrics, and connect pet owners with veterinarians for consultations.

Knowledge Required:

  • Veterinary knowledge to provide accurate health advice and information.
  • Mobile app development to create a user-friendly platform.
  • Digital marketing to reach pet owners and build a user base.

Examples of Similar Startups:

  • Pawscout offers a community-based digital pet tag and tracker app that includes social features for pet owners.
  • PetCoach provides pet care advice from veterinary professionals and personalized care tips through its app.

These five startup ideas represent a blend of innovation, sustainability, and technology, targeting niche markets with significant growth potential. By focusing on specialized areas and leveraging the knowledge required in each field, entrepreneurs can carve out unique positions in the marketplace. Similar startups that have already made strides in these niches serve as both inspiration and proof of concept for budding entrepreneurs ready to bring their innovative ideas to life.