20 Forms of Content for Content Marketing
Modern Mentor AI
Posted in Marketing, Business • 6 min read • January 24th, 2025
Relevant Influencers
Alex Hormozi
Business, Marketing
An American entrepreneur initially started his career as a management consultant, but left this post to pursue a career in fitness, opening his first gym at 23. Within three years, he and his wife established six gym locations, later developing a boutique gym model, which they licensed to 5000+ gyms worldwide. The couple established a supplement and software company to support their gym network, selling a 66% stake for $46.2M in 2021. They then founded a private equity firm, Acquisition.com, managing 16 companies with a collective annual revenue of $200M by 2023. The duo now focuses on providing business education, publishing books and free courses for entrepreneurs.
Gary Vaynerchuk
Business, Marketing
The entrepreneur gained financial success by expanding his family's wine business from a $3M to a $60M venture in five years before launching VaynerMedia, a popular digital agency. He has made strategic investments in companies like Facebook, Twitter, Uber, and Birchbox. He also co-founded VaynerRSE, a $25M investment fund. He hosts the #AskGaryVee Show, offering advice on entrepreneurship, based on his personal experiences. He is a respected public speaker and has received recognition by Fortune and Crain’s 40 under 40 lists. His life and accomplishments have been profiled in several major publications.
Patrick Bet-David
Business, Marketing
Escaping from the Iranian Revolution of 1978, Patrick Bet-David ended up in a German refugee camp before migrating to America. After serving in the U.S Army and being introduced to entrepreneurship, he launched his own companies. As the CEO of PHP Agency, Inc. and Valuetainment Media, LLC, and a 4x published author, Bet-David has over 10 million followers across different media platforms. Known for his engaging, provocative content, he covers a diverse range of topics on his successful YouTube channel, Valuetainment. His partnerships include famous personalities like Gabriel Brenner, Oscar De La Hoya, and Atalaya Capital Management.
Allan Dib
Business, Marketing
Allan Dib is a successful serial entrepreneur, innovative marketer, and bestselling author, who has created and expanded several businesses across different industries. Despite intense competition in the telecommunications sector, one of his startups was recognized as one of Australia's fastest growing companies just four years post-launch, making it into BRW's Fast 100 list. Dib is dedicated to helping businesses harness technology and marketing to accelerate growth. He is a popular business coach, consultant, and speaker, offering his proven strategies and advanced tactics globally.
Russell Brunson
Business, Marketing
A serial entrepreneur began his first online venture during his wrestling days at Boise State University. Within a year of graduation, he had already sold over a million dollars' worth of his own products from his basement. For more than a decade, he has been starting and growing online businesses. He owns a software firm, a supplement company, a coaching company and is a top-ranked affiliate. The scion also created DotComSecrets to assist entrepreneurs globally in launching, promoting and expanding their online businesses.
Brendan Kane
Business, Marketing
Brendan Kane is a forward-thinking strategist for Fortune 500 companies, celebrities, and brands, specializing in audience engagement. He began his career at Lakeshore Entertainment, pioneering the company's first influencer campaign and working on films generating a $685m worldwide gross. Kane later developed platforms and applications for high-profile clients such as Taylor Swift and Rihanna, accessed by over 50 million people globally. He co-created an advertising technology with MTV, utilized by companies like MGM, Lionsgate, and Sony. Past roles include Vice President of Digital for Paramount Pictures and leading a major social optimization firm. Known for acquiring a million followers in under 30 days, Kane wrote bestseller One Million Followers to share his methods.
Jake Knapp
Business, Marketing
Jake Knapp, author of "Make Time" and "Sprint", is renowned for creating the design sprint during his decade at Google and Google Ventures. He has mentored 150+ companies such as Slack, Uber, New York Times and LEGO, teaching his process. He is based in San Francisco where he resides with his family.
Donald Miller
Business, Marketing
The CEO of Business Made Simple, an online platform designed to foster growth among small businesses, is also acclaimed as a successful author. His most popular work is the best-selling book 'Building a StoryBrand'. Apart from being a business expert and a writer, he also hosts the Business Made Simple podcast. He resides in Nashville, Tennessee with his wife and daughter.
Marty Cagan
Business, Marketing
Marty Cagan, founder of the Silicon Valley Product Group, is a renowned figure in the tech industry who was previously an executive at notable companies like Hewlett-Packard, Netscape, and eBay. His expertise spans product management, software development, product marketing, user experience design, software testing, and general management. He also offers guidance to tech organizations via SVPG. A prominent author, his written works include "INSPIRED: How To Create Tech Products Customers Love", "EMPOWERED: Ordinary People, Extraordinary Products", and "TRANSFORMED: Moving To The Product Operating Model". He is also a distinguished keynote speaker.
Rob Fitzpatrick
Business, Marketing
Rob Fitzpatrick is an author, entrepreneur, and business mentor. Over 14 years, he's run numerous small businesses and shared his knowledge in three handbooks: The Mom Test, The Workshop Survival Guide, and Write Useful Books. His books are studied at Harvard, MIT, and UCL, while companies like SkyScanner and Shopify utilize them for training. Having run training programs for companies like HP and Sony Mobile, he's also helped mentor numerous startups. His advice is practical and proven. Fitzpatrick also shares insights via short YouTube videos and more information about him can be found at robfitz.com.
Content marketing is an essential strategy in the digital age, allowing businesses to engage with their audience, enhance brand visibility, and drive sales through diverse and compelling content. This article delves into 20 forms of content, categorized by medium, including Social Media, SEO, Email Marketing, and more. Each category not only lists different content types but also suggests tools that can help create, manage, and optimize these content forms.
Social Media Content
Infographics: Infographics are a visually appealing way to present data and information. They work well on platforms like Pinterest and LinkedIn. Tools like Canva (canva.com) and Piktochart (piktochart.com) offer templates and design elements to create engaging infographics.
Short Videos: Platforms like Instagram, TikTok, and Facebook are ideal for short, engaging video content. Tools like InShot (inshot.com) and Adobe Premiere Rush (adobe.com/products/premiere-rush.html) provide editing capabilities to craft compelling videos.
Interactive Posts: Polls, quizzes, and interactive stories engage audiences directly on social media. Tools such as Poll Maker (poll-maker.com) and Apester (apester.com) can help create interactive content.
Live Streams: Live streaming on Facebook, Instagram, and YouTube allows real-time engagement. OBS Studio (obsproject.com) and Streamyard (streamyard.com) are great tools for managing live streams.
SEO Content
Blog Posts: Informative, well-written blog posts can improve your site's SEO. WordPress (wordpress.org) and Yoast SEO (yoast.com) are key tools for blogging and SEO optimization.
Long-form Articles: Detailed articles that provide in-depth information on topics can rank well in search engines. Tools like Hemingway (hemingwayapp.com) and Grammarly (grammarly.com) help in refining the content.
Keyword-rich Lists: Lists that incorporate relevant keywords can improve SEO while providing valuable content. SEMrush (semrush.com) and Ahrefs (ahrefs.com) are tools for keyword research and SEO strategy.
Case Studies: Sharing success stories or customer experiences can boost SEO and credibility. Google Analytics (analytics.google.com) can provide data to support these case studies.
Email Marketing Content
Newsletters: Regular newsletters keep your audience informed and engaged. Mailchimp (mailchimp.com) and Constant Contact (constantcontact.com) offer email marketing services with customizable templates.
Personalized Offers: Tailoring offers based on user behavior can increase conversion rates. HubSpot (hubspot.com) and Salesforce (salesforce.com) provide CRM tools that aid in personalizing email content.
E-books and Guides: Providing downloadable resources can generate leads. Adobe InDesign (adobe.com/products/indesign.html) and Canva are useful for designing professional-looking e-books.
Event Invitations: Email invites to webinars, workshops, and other events can drive participation. Eventbrite (eventbrite.com) integrates with email platforms to streamline the invitation process.
Multimedia Content
Podcasts: Podcasts are a growing medium, ideal for in-depth discussions on various topics. Anchor (anchor.fm) and Podbean (podbean.com) are comprehensive platforms for hosting and distributing podcasts.
Webinars: Webinars can educate your audience about your products or industry. Zoom (zoom.us) and GoToWebinar (gotomeeting.com/webinar) are popular tools for hosting webinars.
Photography: High-quality, original photographs can enhance any content. Adobe Lightroom (adobe.com/products/photoshop-lightroom.html) and VSCO (vsco.co) offer editing capabilities to improve photography.
Animated Explainers: Animated videos can simplify complex topics. Vyond (vyond.com) and Powtoon (powtoon.com) provide templates and tools to create animations.
Interactive and Miscellaneous Content
Interactive E-books: E-books that include interactive elements like quizzes or videos can enhance engagement. Ceros (ceros.com) is a platform for creating interactive digital content.
Augmented Reality (AR) Experiences: AR can create immersive brand experiences, especially in retail. ARKit (developer.apple.com/augmented-reality/arkit/) for iOS and ARCore (developers.google.com/ar) for Android are tools for developing AR content.
Online Courses: Share expertise through structured online courses. Teachable (teachable.com) and Udemy (udemy.com) allow you to create and sell courses.
Infotainment Quizzes: Quizzes that entertain while informing can be highly shareable. Quizizz (quizizz.com) and Buzzfeed's own quiz platform offer easy quiz creation.
By utilizing a mix of these content forms across various mediums, businesses can create a rich and engaging content marketing strategy that appeals to a wide audience. Leveraging the right tools for each content type can streamline the creation process and enhance the effectiveness of your content marketing efforts.
Relevant books
The 48 Laws of Power
70727
Will
23560
Relevant Influencers
Alex Hormozi - 424
From public sector consultant to fitness entrepreneur, he built a global gym franchise, software company, and investment firm.Gary Vaynerchuk - 337
A successful entrepreneur, he grew a $3M family business into a $60M venture, now runs a leading digital agency, invests greatly, and hosts a popular business insights show.Patrick Bet-David - 303
Iranian escapee to German refugee became US Army veteran, entrepreneur, CEO, media personality, and author.Allan Dib - 206
Serial entrepreneur and best-selling author, started and sold businesses in varied industries, named in BRW Fast 100 list.Russell Brunson - 170
Serial entrepreneur who achieved millionaire status within a year of college, now owns multiple companies.Brendan Kane - 148
Innovative digital strategist successfully designing ad tech for brands, celebrities; garnered 1M followers in <30 days.Jake Knapp - 93
Author of "Make Time" & "Sprint", created design sprint at Google, coached 150+ companies.Donald Miller - 64
CEO of Business Made Simple, podcast host and bestselling author based in Nashville, Tennessee.Marty Cagan - 62
Tech executive with experience at eBay, Netscape, and HP, founded SVPG, is an author and global speaker.Rob Fitzpatrick - 32
Business owner and author of three enduring handbooks used in universities and companies globally.Relevant Books
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
93125
The 48 Laws of Power
70727
The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are
40836
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
29375
Will
23560