Vivian Tu is an American businesswoman, author, and media personality known for her work in financial education. She began her career as a J.P. Morgan Equities Trader, where she specialized in trading Industrials, Materials, and Energy stocks, as well as managing Event Driven Special Situations through the Risk Arbitrage team. Her expertise in finance laid a strong foundation for her future endeavors.
After her time at J.P. Morgan, Tu transitioned to become a BuzzFeed Strategy Sales Partner, where she assisted brands in executing multi-channel marketing campaigns. She is the founder and CEO of Your Rich BFF Media LLC, a multi-media company dedicated to providing financial education. Tu is also the author of 'Rich AF: The Winning Money Mindset That Will Change Your Life.' Residing in New York City, she is known for her vibrant lifestyle, often enjoying local cuisine and staying active.
