Dr. David J. Schwartz was an American motivational writer and coach, renowned for his influential book, 'The Magic of Thinking Big,' published in 1959. His work has inspired countless individuals to adopt a positive mindset and strive for greater achievements in their personal and professional lives. Schwartz served as a professor of marketing at Georgia State University, where he also held the position of chairman of the department and Chair of Consumer Finance.

In addition to his academic contributions, Schwartz was the president of Creative Educational Services, Inc., a consulting firm that focused on leadership development. His teachings and methodologies continue to resonate, making him a significant figure in the field of self-help and motivation. Schwartz's legacy endures through his writings and the impact he had on the lives of many individuals seeking personal growth.